Team Sunweb and bikefitting.com announce the start of a partnership designed to uncover an extra 1% in their riders’ performance.
The technology and expertise of bikefitting.com will be married with the years of experience of Team Sunweb’s riders in the professional peloton to co-develop new features and ensure the utmost effectiveness in real-world cycling applications. This will not only aid the team’s own performance but will also be rolled out to the public through Team Sunweb’s Keep Challenging Experience Centre.
Nelis Koeken, Team Sunweb bike fitter: “Teaming up with bikefitting.com means that we can bring bike fits to a broader public – from recreational cyclists to our very own pro cyclists. We hope that, with our team’s extensive knowledge and previous projects in the field of kinematics, kinetics and aerodynamics, we can help bring new bike fitting measurement methods to the wider public.”
The Keep Challenging Experience is a new concept and is open to the public. By appointment, fans get a full pro experience, including seeing the mechanics at work and having their own bike fitting with advanced technologies including a 3D Motion Analyser.
Team Sunweb and bikefitting.com have been collaborating for a few years already. Mathieu Arrambourg, Business Unit Manager at bikefitting.com, says of this deeper partnership that it is a “great reward for our company to be chosen by such an organization, thanks to the reputation of our equipment.” For any riders looking to get that extra 1% out of their performances, a bike fitting at the Keep Challenging Experience can be arranged by appointment through Team Sunweb by emailing firstname.lastname@example.org
ABOUT BIKEFITTING.com: The company has over three decades of experience in bike fitting, providing an independent and neutral service at more than 2500 bike stores in almost 50 countries. bikefitting.com’s Dynamic Fitting solutions use motion studies and laser-guided adjusting, plus software which includes the majority of the world’s global and local brands, to ensure clients can achieve a perfectly customized bike fit. MORE: Bikefitting.com
ABOUT SHIMANO: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. MORE: www.shimano.com