Team Sunweb Partners with Bikefitting.com to Find the Extra 1% | Official Release

Team Sunweb and bikefitting.com announce the start of a partnership designed to uncover an extra 1% in their riders’ performance.

The technology and expertise of bikefitting.com will be married with the years of experience of Team Sunweb’s riders in the professional peloton to co-develop new features and ensure the utmost effectiveness in real-world cycling applications. This will not only aid the team’s own performance but will also be rolled out to the public through Team Sunweb’s Keep Challenging Experience Centre.

Team Sunweb and bikefitting.com announce the start of a partnership designed to uncover an extra 1% in their riders’ performance.
Team Sunweb’s Keep Challenging Experience Centre will host bikefitting.com’s full dynamic bike fitting equipment with its advanced bike fitting technologies, including a 3D Motion Analyzer. The team will use this motion analysis to monitor their rider’s progress through the season.

Nelis Koeken, Team Sunweb bike fitter: “Teaming up with bikefitting.com means that we can bring bike fits to a broader public – from recreational cyclists to our very own pro cyclists. We hope that, with our team’s extensive knowledge and previous projects in the field of kinematics, kinetics and aerodynamics, we can help bring new bike fitting measurement methods to the wider public.”

Team Sunweb and bikefitting.com announce the start of a partnership designed to uncover an extra 1% in their riders’ performance.
The bikefitting.com set up at the Keep Challenging Experience will be open to fans who can also watch team mechanics preparing and packing for the team’s one-day races and grand tours. This new behind-the-scenes concept will give fans the full experience of being a pro.

The Keep Challenging Experience is a new concept and is open to the public. By appointment, fans get a full pro experience, including seeing the mechanics at work and having their own bike fitting with advanced technologies including a 3D Motion Analyser.

Team Sunweb and bikefitting.com announce the start of a partnership designed to uncover an extra 1% in their riders’ performance.
The ‘Keep Challenging Experience, presented by Team Sunweb’ is based at the team’s Service Course in Deventer, Netherlands.

Team Sunweb and bikefitting.com have been collaborating for a few years already. Mathieu Arrambourg, Business Unit Manager at bikefitting.com, says of this deeper partnership that it is a “great reward for our company to be chosen by such an organization, thanks to the reputation of our equipment.” For any riders looking to get that extra 1% out of their performances, a bike fitting at the Keep Challenging Experience can be arranged by appointment through Team Sunweb by emailing bikefitting@keep-challenging.com

Team Sunweb and bikefitting.com announce the start of a partnership designed to uncover an extra 1% in their riders’ performance.
Team Sunweb has two World Tour road racing teams (Women and Men) to its name, plus a palmares that includes including grand tour titles and multiple jerseys and stage wins and classics wins.


ABOUT BIKEFITTING.com: The company has over three decades of experience in bike fitting, providing an independent and neutral service at more than 2500 bike stores in almost 50 countries. bikefitting.com’s Dynamic Fitting solutions use motion studies and laser-guided adjusting, plus software which includes the majority of the world’s global and local brands, to ensure clients can achieve a perfectly customized bike fit. MORE: Bikefitting.com

ABOUT SHIMANO: Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys. MORE: www.shimano.com



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