Titan Racing gets a new look and teases with prototypes
Homegrown, almost 20 years in the market and an ever-expanding product line that’s making waves in global markets. I’d say that’s one helluva success story. Here’s more rad news from the cool crew at Titan Racing, as they usher in a new era for the brand.
Titan Racing Announce Updated Logo and Branding
Today Titan Racing is announcing an updated logo and corporate identity as a reflection of the next pivotal step in the growth of our brand. From a single model in 2005 to a range packed with something for just about every rider, Titan Racing has grown to be one of the leading bicycle brands from South Africa, taking on the global market. The updated logo reflects our vision to expand our model range to cater to a wider variety of riders and disciplines. Also very exciting is we are furthering our international distribution strategy which will see the brand grow market share in existing and new global markets.
“While our core business has always been providing competitively priced products and legendary back-up, we will extend these core values of our brand into a wider range of models, catering to the South African and our growing international market. We have several new models in the pipeline which we have been working on over the last couple of years and will be introducing to the market over the next six to twelve months. Titan Racing will also be bolstering our apparel and accessories line up which should start filtering into stores later this year and is expected to build on the success of our current range.” said Rob Luis, founder and co-owner of Titan Racing Bikes. “Our main goal is simply sharing what we love, the empowerment that a bicycle can deliver.“
“We are changing along with the sport, incorporating new technologies and ideas to improve the riding experience of our bikes, from geometry and fit right through to aerodynamics and suspension quality. I’m excited to see all our hard work pay off when the next generation of Titan Racing bikes become available in the next few months, flying the new TR livery.” – Cliff Beckett, Head Designer
“Seeing how the brand has grown and expanded over the years has far exceeded our expectations and the new identity change is an exciting time in forging the next era of the brand. As we launch our new identity, we’re not just introducing a new logo, we’re welcoming a new colour palette for our ranges that resonates with current trends. The new branding image captures the energy and essence of Titan Racing’s mission, as we continue to expand our global market.” – CJ Wright, Brand Designer
Over the next few months Titan Racing will be launching new models and updating our brand identity is the precursor to that. The new identity is effective immediately and will be implemented across all company communications. Our Nitric hardtail e-bike models are already available at dealers worldwide with the new logo proudly displayed.
Learn more here