Video: The Journey, the Untold Story of Trek
From a Wisconsin Barn to a Global Bike Brand
Trek’s story began in 1976 in a small red barn in Waterloo, Wisconsin, with an ambitious idea: to build high-quality bicycles in America. The Journey: The Untold Story of Trek’s looks back at the people, risks and pivotal moments that shaped the company during its formative years. Featuring key figures from Trek’s early history, including co-founder Dick Burke and Bevil Hogg, the documentary explores how a small American bicycle manufacturer grew into one of the world’s best-known cycling brands. It’s a fascinating look at the personalities, innovation and decisions that helped define Trek – and, in many ways, the modern bicycle industry.